Check out this great video on the 'D3 Process' that we use in our environmental communication platform services. This was presented at the Canadian Communication Association conference in 2021.
We spent 2 years of inter-university research creating a process for using a drone as a communication and engagement tool for land stewards. Called the D3 Process, this process is what lies behind the consultation services we provide in the Environmental Communication Platform.
Phase 1 involves using deep communication methods to paint a big picture about your relationship with land. We then narrow the results of an in depth interview into specific indicators that can be communicated using a drone. At the end of this phase, you have a comprehensive plan for moving between communication need to the creation of communication materials using a drone.
Following our flight plans created in the previous phase, we take our drones out to capture data. Here is where you have the chance to get as close to flying as we can get you safely, where we offer the chance for you to guide the pilot to examine areas of concern.
Here is where you review and provide feedback about the communications created to ensure that they are suitable for achieving communications needs.
In phase 1, we work with clients to create a comprehensive Flight, Analysis, and Communications Plan, or FAC Plan (for Short)
Includes flight details, including flight plans, time of flights, sensors, regulatory safety details, Points of interest, etc.
Includes all details for planning the process of creating communications, including any necessary analysis, image modification, processing techniques, software, etc. that would be needed to give you the most relevant information
This section includes all details on form, audience, and themes that will be followed through for each communications piece created
Basic visual imagery involves the creation of communication materials using unmodified, unaltered, or ‘raw’ visual or video imagery. This can be applied to a limited number of sensors, including Red, Green, Blue sensors (RGB), and Thermal sensors.
General Analytics involves the creation of communication materials using only data collected using UAV sensors which are also automatically or manually processed using computer software that does not require software manipulation through machine learning/training. All sensor types are included.
Advanced Analytics involves creating communication material using data collected with UAS sensors as well as supplementary information, additional imagery, or relevant spatial data (including ground-truthed data), including manipulation of software where sensory imagery is coupled with machine learning/training.
Check out the 5 minute Coles notes summary of our work with this platform. Enjoy!
Or anything outside of that, we are happy to discuss